Click Here to Order
Author: Joel Comm
While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.
Table of Contents:
Dedication viiForeword Mark Joyner ix
Preface: The Unintentional Underground xiii
Working without a 'Net: When the Superhighway Was a Cowpath 1
Dreamers and Geeks 4
ARPAnet 7
Net Wars 8
From Net to Web 9
The Last Component 10
The Stage is Set 13
A Way With Words: The Write Stuff 17
Here Be Monsters 20
Brave New World 24
Trading Places 28
Classified Information 30
The Prospecters 33
On the Shoulders of Giants 36
Between the Lines: Commercial Zone 45
Do As I Say, Not As I Did 51
A Banner Year 54
The "baby announcement" of the World Wide Web 56
Gimme Fever 63
Business Class 65
Enclose {dollar} 1.25 plus 50[cent] for shipping and handling 70
The Unknown Copywriter 76
Do you copy? 80
Naming Names: Lists, Leads and the Curse of Spam 89
Spam, Spam, Spam, Spam, Lovely Spam! Wonderful Spam! 98
Winging It 102
Big Brother Meets Madison Avenue 115
Share the Wealth: You Click My Site, I'll Click Yours 119
Traffic Jam 123
How Many Clicks from Here to Success? 128
All in the Family 132
Thank You, Mary Alice 134
AdWord-tising 139
AdSense and Sensibility 146
Stage Coach: "Showing Off," from Seminars to Workshops 151
First, Foremost and Famousest 159
When the Student is Ready... 165
Enter Your Code and Press # to Connect 170
Sittin' Pretty 178
Pioneer 2.0 186
Focus Group 191
Show & Tell 196
Rhyme & Reason: Focus Your Sites 207
Abracadabra: Making Millions Appear 212
Think Big 217
Renaissance Man 221
Nitches and Neeshes 227
The More Things Change...: Milestones and Roadsigns 241
Work at Home in Your Underwear 243
Change or Die 248
Beginnings, Middles, and Endings 260
Social Truth: Don't Take My Word for It 265
Crystal Ball 275
Directory of Internet Marketers 281
Index 287
The Ultimate Guide to Video Game Writing & Design
Author: Flint Dill
There are other books about creating video games out there. Sure, they cover the basics. But The Ultimate Guide to Video Game Writing and Design goes way beyond the basics. The authors, top game designers, focus on creating games that are an involving, emotional experience for the gamer. Topics include integrating story into the game, writing the game script, putting together the game bible, creating the design document, and working on original intellectual property versus working with licenses. Finally, there’s complete information on how to present a visionary new idea to developers and publishers. Got game? Get The Ultimate Guide to Video Game Writing and Design.
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