Publish Your Own Magazine, Guidebook, or Weekly Newspaper: How to Start, Manage, and Profit from Your Own Homebased Publishing Company
Author: Thomas A Williams
A dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using a home computer. Having built his own publishing business from scratch, Williams is uniquely qualified to shorten the learning curve by sharing the soup to nuts of what he has learned.
He begins with a basic premise: Start a publication on something known, or about a specific area. The publications that have made him successful are local papers, speciality magazines, and guides. Once subject and venue are determined, it's time to consider software tools, arranging an office for productivity, how to get advertisers, how to market your product, whom to hire (and how much to pay them), and all the other aspects of profitability.
In the sea of publishing books on the market, here's one that tells everything publishers need to know in one place. This revised version includes updated technological information on software products and addresses current fluctuations in the market and the changing business environment.
Author Biography: Experienced on both sides of the editorial desk, Tom Williams has written for magazines ranging from Esquire to Writer's Digest, and is the author of 14 books. He has also started, edited, and published city and regional magazines and is editor-in-chief of Venture Press, a home-based book publishing company specializing in historical reprints, civic picture-histories, folklore, and oral history.
In 1979, he bought the Mecklenburg Gazette, a weekly newspaper in North Carolina. In three years, he increased circulation 400% and revenues by 1000%, and sold out to a newspaper chain for 50 times the purchase price. Subsequently, he founded Venture Press.
He started and published many magazines, including Tar Heel: The Magazine of North Carolina (state-wide), the New East Magazine, NCEast Magazine, and Washington Magazine. He published association directories and chambers of commerce "quality of life" magazines, newcomer guides, and tourism guides.
Williams is a student of hard knocks. He learned how to position his publications for success on his own and shares his knowledge with us in his books.
See also: Trying to Give Ease or Into the Shadows
The Cult of Mac
Author: Leander Kahney
No product on the planet enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe Macintosh. In The Cult of Mac, Wired News managing editor Leander Kahney takes an in-depth look at Mac users and their unique, creative, and often very funny culture. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, the book details Mac fandom in all of its forms. This paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology.
Library Journal
Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.
Table of Contents:
| Ch. 1 | Techno fetishism | 4 |
| Ch. 2 | Macs and the counterculture | 31 |
| Ch. 3 | Worshipping the two Steves | 47 |
| Ch. 4 | Mac tattoos and haircuts | 56 |
| Ch. 5 | Trainspotting | 68 |
| Ch. 6 | Mac evangelism | 75 |
| Ch. 7 | The Mac Web | 84 |
| Ch. 8 | Tales of Macworld | 96 |
| Ch. 9 | Macs in Japan | 119 |
| Ch. 10 | Macquariums | 146 |
| Ch. 11 | Fantasy Macs | 150 |
| Ch. 12 | Hardware mods | 172 |
| Ch. 13 | Paper Macs | 181 |
| Ch. 14 | Mac collectors and collectibles | 194 |
| Ch. 15 | Antique Macs | 206 |
| Ch. 16 | IPod | 234 |
| Ch. 17 | What makes Mac fans so loyal? | 246 |
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