Office 2007 or The New Influencers

Office 2007: The Missing Manual

Author: Chris Grover

Quickly learn the most useful features of Microsoft Office 2007 with our easy to read four-in-one guide. This fast-paced book gives you the basics of Word, Excel, PowerPoint and Access so you can start using the new versions of these major Office applications right away. Unlike every previous version, Office 2007 offers a completely redesigned user interface for each program. Microsoft has replaced the familiar menus with a new tabbed toolbar (or "ribbon"), and added other features such as "live preview" that lets you see exactly what each option will look like in the document before you choose it. This is good news for longtime users who never knew about some amazing Office features because they were hidden among cluttered and outdated menus. Adapting to the new format is going to be a shock -- especially if you're a longtime user. That's where Office 2007: The Missing Manual comes in. Rather than present a lot of arcane detail, this quick & friendly primer teaches you how to work with the most-used Office features, with four separate sections covering the four programs. The book offers a walkthrough of Microsoft's redesigned Office user interface before taking you through the basics of creating text documents, spreadsheets, presentations, and databases with: Clear explanations Step-by-step instructions Lots of illustrations Plenty of friendly advice It's a great way to master all 4 programs without having to stock up on a shelf-load of different books. This book has everything you need to get you up to speed fast. Office 2007: The Missing Manual is truly the book that should have been in the box.

Books about: Effective Writing or Fragments of Development

The New Influencers: A Marketer's Guide to the New Social Media

Author: Paul Gillin

The New Influencers is a practical guide to engaging with the people who are defining the rules of the conversation-based marketplace. To be successful, companies and organizations of all sizes are going to have to learn how to interact within this new milieu.

Attention marketers, business owners, CEOs: your job will never be the same now that the new social media have changed the dynamics of marketing. The real influencers are no longer marketing experts, nor the traditional media that have always controlled and filtered marketing messages, but millions of ordinary people who are determining in direct and powerful ways what people hear, say, and believe.

This isn't a book about blogging. It is a book about transformation in media that is handing influence to people who have never before had the tools or platform to express themselves. It is about what marketers and executives need to understand in order to engage this new group of people and influence them. Blogs and podcasts happen to be a way to exercise this influence, but they are just tools. Fundamentally, this is a book about people.

Bloggers and podcasters come from all walks of life. Many are journalists, some are technologists, but others are single mothers, educators, graphic designers, and even dairy farmers. They share a passion for community journalism, thoughtful discourse, and commitment to change. They are the New Influencers.