Tuesday, January 6, 2009

Outlook Business Contact Manager 3 For Dummies or Email Marketing By the Numbers

Outlook Business Contact Manager 3 For Dummies

Author: Karen S Fredricks

Keep track of customers, coordinate projects, and implement initiatives

The fun and easy way(r) to put BCM to work and make more money in less time

Looking to make the most of Business Contact Manager? This nuts-and-bolts guide gets you up and running with this powerful software in no time. You'll take advantage of the latest features -- from customizing fields to integrating with Office Accounting -- to keep your business operating smoothly. Create quotes, orders, and invoices in a flash so you can focus on sales!

Discover how to:

* Create and manage a database
* Organize your day
* Share data among multiple users
* Synchronize laptop data with a master database
* Improve your customer relationships



Table of Contents:
Introduction.

Part I: Getting to Know Your Business Contact Manager.

Chapter 1: What Is Outlook Business Contact Manager?

Chapter 2: Finding Your Way Around Business Contact Manager.

Chapter 3: Getting Down to Business Contact Manager.

Part II: Putting BCM to Work.

Chapter 4: Getting to Know Your Business Contacts.

Chapter 5: Setting Up Your Business Accounts.

Chapter 6: Color Your World with Categories.

Chapter 7: Creating Customized BCM Fields.

Part III: Organizing Your Day.

Chapter 8: Managing Your Calendar.

Chapter 9: Multitasking with the Task List.

Chapter 10: Creating Business Histories.

Part IV: Show Me the Money!

Chapter 11: Sharing Your Data.

Chapter 12: Working with Opportunities.

Chapter 13: Accounting We Will Go.

Part V: Communicating with the Outside World.

Chapter 14: Merging BCM with Word.

Chapter 15: Creating and Tracking Marketing Campaigns.

Chapter 16: Taking the Show on the Road.

Part VI: Digging In a Bit Deeper.

Chapter 17: Seek and Ye Shall Find Your Data.

Chapter 18: Measuring Your Progress with BCM Reports.

Chapter 19: Managing Your Projects and Teams.

Chapter 20: Maintaining Your Database.

Part VII: The Part of Tens.

Chapter 21: Ten Cool Things You Can Do In Business Contact Manager.

Chapter 22: Ten Cool Ways to Get Information into BCM.

Index.

Go to: Investing in Your Future or Politics and Culture in the Developing World

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Author: Ali Sales

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-oneconversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners



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