Pay Per Click Search Engine Marketing for Dummies or Digital Video for Beginners

Pay Per Click Search Engine Marketing for Dummies

Author: Peter Kent

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads

• Figure your breakeven point

• Write ads that reach your customers

• Calculate return on investment

• Use geo targeting

• Track your ad results

Interesting textbook: Funding Effectiveness or Strategic Dynamics

Digital Video for Beginners: A Step-by-Step Guide to Making Great Home Movies

Author: Colin Barrett

Digital video cameras have become more affordable and reliable than ever, and with the help of former television producer, editor, and cameraman Colin Barret, new owners of this hot technology can produce a memorable video right at home. Barret offers the fruits of his expertise in a thorough, practical introduction that covers it all. In addition to advice on choosing a camcorder and tips on getting the most out of its features, illustrated tutorials explain how to shoot creatively and master techniques such as point-of-view, close-ups, cutaway shots, and effective lighting. Spice up the sound by incorporating audio tracks, and find out how to create special effects. There's even a detailed description of how to set up a fully functional home editing suite.

Table of Contents:

	Introduction	6
	What you need to know about your camcorder	12
	Anatomy of the camcorder	14
	Useful accessories	16
	The lens	18
	Focusing	20
	Getting the right exposure	22
	Low light	24
	Artificial light and color temperature	26
	Timecode	28
	Built-in camcorder effects	30
	Widescreen	32
	Step-by-step shooting techniques	34
	Planning the shoot	36
	Shooting to edit	38
	Establishing shots	40
	Backgrounds and surroundings	42
	When to zoom and pan	44
	Action shots	46
	Get in close	48
	Shooting cutaways	50
	Reverse shots	52
	Over-the-shoulder shots	54
	Point-of-view shots	56
	Composition	58
	Color	60
	Natural light	62
	Difficult lighting situations	64
	Sound recording	66
	Audio dub and commentary facilities	68
	Organizing your footage	70
	How to shoot great home movies	72
	The natural look	74
	Filming children	76
	Children's birthday parties	78
	School plays and concerts	80
	Filming babies and toddlers	82
	Video portraits	84
	Weddings	86
	Christmas and special holidays	88
	Halloween	90
	Summer vacation	92
	Winter vacation	94
	Sports events	96
	A video tour of your house and yard	98
	A video portrait of your neighborhood	100
	Step-by-step digital video-editing techniques	102
	Video-editing software	104
	From camcorder to computer	106
	The rough edit	108
	Trimming clips	110
	Insert edits	112
	Transitions	114
	Sound editing	116
	Adding sound at the editing stage	118
	Titling	120
	Illustrated titles	122
	Video special effects	124
	Showing and sharing your movies	126
	Making a videotape	128
	Making a DVD	130
	DVD menus and interfaces	132
	Video compression	134
	Movies and the Internet	136
	Glossary	138
	Index	142
	Bibliography, online resources, acknowledgments	144